Contributing artist Darren Cullen’s artwork subverts Shell’s brand identity stating that Shell will be ‘turning carbon emissions green for Earth Day’. After Brandalism’s subvertising campaign was installed in June, Darren received a ‘cease and desist’ letter from Shell for using their logo on a range of subverted ‘HELL’ products on his online store. Shell’s lawyers gave Darren seven days to remove the products from his online shop or he will face legal action.